Cultural heritage management is a co8mplicated field of disciplines and requires several different approaches, with what defines cultural heritage varying in each country, region and community. It is necessary to grasp what cultural heritage means in the society concerned. A better understanding of the stakeholders and social conditions of cultural heritage are essential factors for successful management. In this paper, cultural heritage is discussed from different perspectives. The city of Phrae in northern Thailand is introduced as a case study, and the relationship between cultural heritage and administrative authorities, the local community, and archaeologists involved in projects in the area is examined in order to facilitate comprehensive understanding of cultural heritage.